Iedereen heeft wel een aantal boeken die je aan iedereen wilt aanbevelen. Nu dit zijn mijn boeken. Zoals je mag verwachten vallen ze in verschillende categorieën.
Business:
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Hoe kunnen we visionaire ideeën omvormen tot game changing businessmodellen die het establishment uitdagen – of het establishment verjongen als wijzelf de gevestigde orde zijn?Business Model Generatie is een handboek voor visionairs, game changers en uitdagers die verouderde bedrijfsmodellen op de schop willen nemen om de ondernemingen van de toekomst te ontwerpen. Voorbeelden van nieuwe ontwrichtende bedrijfsmodellen die het concurrentielandschap volledig veranderen zijn er inmiddels ruimschoots. Echter vaak worden ze nog niet begrepen.Business Model Generatie beschrijft krachtige, eenvoudige en geteste hulpmiddelen waarmee u deze bedrijfsmodellen leert begrijpen, ontwerpen, en implementeren.
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“Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don’t fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone’s garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls “validated learning” about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments”
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Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste – whether it’s time, money, effort, or all of the above – and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries’ Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one.
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| The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
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